Social Media and Mobile Devices 2025: Addressing Corporate Risks

Why You Should Attend

Over the past decade, social media has become the primary way that companies interact with consumers and promote their products and services. This is no surprise, given how popular social media platforms have become; for example, Facebook, Instagram, Messenger, TikTok, WeChat, WhatsApp and YouTube have each surpassed one billion active monthly users, while other platforms such as Discord, LinkedIn, Pinterest, Reddit, Snapchat, Threads, Twitch and X (formerly Twitter) attract hundreds of millions of users each month. Brands need to be where their customers are, and those customers are on social media. 

The statistics are eye-popping[1] :

• Over five billion people, representing nearly 64% of the world’s population, use social media, with the average user accessing between six to seven platforms each month; 
• Consumers spend on average two hours and 24 minutes a day on social media platforms;  
• Over 97% of the Fortune 500 uses social media; 
• 77% of companies look to social media to reach customers; 
• 76% of social media users have purchased a product or service that they encountered on a social media platform

Moreover, generative AI and other disruptive new technologies are impacting how companies use social media; for example, over 40 percent of brands use generative AI to create content for use on social media, and marketeers are increasingly looking to AI-driven virtual influencers and chatbots to promote their products and services [2]. 

However, along with the exciting marketing opportunities presented by social media and technologies such as generative AI come challenging new legal issues. In seeking to leverage social media to promote and grow its business, is your company taking the time to identify and address the attendant legal risks? Moreover, social media is continuing to evolve, with the growing importance of social influencers, the rise in social commerce and the potential impact of generative AI and other disruptive technologies; is your company staying on top of the new risks created by these and other developments? This program is designed to assist you in helping to identify existing and emerging social media legal risks and to provide practical insights into approaches for mitigating such risks.

What You Will Learn

At the conclusion of this program, participants will be able to:

• Understand how social media is creating new business opportunities – and new legal risks – for businesses
• Identify key legal hurdles and potential solutions in making marketing uses of user-generated content
• Anticipate social media marketing risks, including in connection with the use of social influencers and native advertising and with the rise of social commerce
• Understand emerging privacy law developments relating to social media and mobile apps
• Grasp the potential impact of generative AI technologies on social media and associated legal considerations
• Gain practical insights for handling real-world issues raised by corporate use of social media and mobile apps
• Be familiar with what U.S. companies need to know about the evolving EU regulatory landscape and upcoming new laws impacting social media

Who Should Attend

This program is designed for both in-house counsel and outside counsel, and business professionals who need to be on the cutting edge of the legal issues surrounding corporate use of social media.

Program Level: Overview  

Prerequisites: An interest in issues surrounding corporate use of social media.

Advanced Preparation: None

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 [1] Sources for bullet 1: Statista, Worldwide Digital Population 2024; Adam Connell, 30+ Social Media Usage and Industry Statistics (2024); source for bullet 2: Exploding Topics, Worldwide Daily Social Media Usage (2024); source for bullet 3: Entrepreneur, “97% of Fortune 500 Companies Rely on Social Media,” https://www.entrepreneur.com/article/366240; source for bullet 4 and 5: Belle Wong, J.D., Top Social Media Statistics and Trends of 2024, Forbes Advisor, https://www.forbes.com/advisor/business/social-media-statistics/.

[2] Statista, Social Media and AI – Statistics and Facts; and ColorWhistle, Top 8 Trends in Content Creation Using AI for Social Media Posts.