See Credit Details Below
Overview
Why You Should Attend
Over the past decade, social media has become the primary way that companies interact with consumers and promote their products and services. This is no surprise, given how popular social media platforms have become; for example, Facebook, Instagram, WeChat, WhatsApp, YouTube and, most recently, TikTok have each surpassed one billion active monthly users, while other platforms such as Discord, LinkedIn, Pinterest, Reddit, Snapchat, Twitch and Twitter (recently rebranded as “X”) attract hundreds of millions of users each month. Brands need to be where their customers are, and those customers are on social media.
The statistics are eye-popping[1] :
- Nearly five billion people, well over half of world’s population, use social media, with the average user accessing between six to seven platforms each month;
- Consumers spend on average 145 minutes a day on social media platforms;
- Over 97% of the Fortune 500 uses social media;
- 77% of companies look to social media to reach customers;
- 76% of social media users have purchased a product or service that they encountered on a social media platform
However, along with the exciting marketing opportunities presented by social media come challenging new legal issues. In seeking to leverage social media to promote and grow its business, is your company taking the time to identify and address the attendant legal risks? Moreover, social media is continuing to evolve, with the growing importance of social influencers, the rise in social commerce and the potential impact of generative AI and other disruptive technologies; is your company staying on top of the new risks created by these and other developments? This program is designed to assist you in helping to identify existing and emerging social media legal risks and to provide practical insights into approaches for mitigating such risks.
What You Will Learn
At the conclusion of this program, participants will be able to:
- Understand how social media is creating new business opportunities – and new legal risks – for businesses
- Identify key legal hurdles and potential solutions in making marketing uses of user-generated content
- Anticipate social media marketing risks, including in connection with the use of social influencers and native advertising and with the rise of social commerce
- Understand emerging privacy law developments relating to social media and mobile apps
- Grasp the potential impact of generative AI technologies on social media and associated legal considerations
- Gain practical insights for handling real-world issues raised by corporate use of social media and mobile apps
- Avoid common ethical pitfalls when using social media
Who Should Attend
This program is designed for both in-house counsel and outside counsel, and business professionals who need to be on the cutting edge of the legal issues surrounding corporate use of social media.
Program Level: Overview
Prerequisites: An interest in issues surrounding corporate use of social media.
Advanced Preparation: None
[1] Source for bullets 1, 2, 4, 5: Belle Wong, J.D., Top Social Media Statistics and Trends of 2023, Forbes Advisor, https://www.forbes.com/advisor/business/social-media-statistics/; source for bullet 3: Entrepreneur, “97% of Fortune 500 Companies Rely on Social Media,” https://www.entrepreneur.com/article/366240