See Credit Details Below
Overview
Licensing intellectual property can be a practical and efficient strategy for companies looking to expand into a new market, enhance an existing product line, reduce costs or accomplish other business goals. The IP under consideration to license could be a patent, copyright, trademark, software or any combination of them all. IP licensing is a practice that is increasingly common across industries and as the need for businesses to leverage IP continues knowing how to navigate and negotiate an IP license will remain a helpful skill that counsel representing the licensing parties must understand and develop.
This introductory course will give attendees a comprehensive review of the basic elements in designing licensing agreements for a variety of IP types. Our faculty will discuss the rationale for choosing licensing over other business options in a given context and explain key provisions and specific considerations when negotiating an IP license, along with special circumstances that may arise, such as any regulatory concerns, antitrust issues and also when negotiating an international IP license.
Lecture Topics [Total time 12:12:20]Segments with an asterisk (*) are available only with the purchase of the entire program.
- Introduction* [00:02:47]
Joseph Yang - Patent and Technology Licensing [01:00:08]
Joseph Yang - Copyright Licensing [01:00:30]
Cydney A. Tune - Rights of Publicity and Entertainment Licensing [01:01:40]
Bryan Thompson - Trademark Licensing [00:58:50]
Sally M. Abel - Software Licensing and Open Source Licenses [01:01:10]
A. Clifford Allen - Ethical Issues in Licensing [01:02:15]
Cassidy Chivers - International Considerations in Licensing [01:00:15]
Lindsey J. Canning - Antitrust Issues in Licensing [00:58:45]
Geoffrey T. Holtz - Bankruptcy Issues in Licensing [01:02:40]
Lillian Stenfeldt - License Drafting for Litigation [01:00:30]
Ira Jay Levy - Regulatory and Goverment Issues in IP Licensing [01:02:40]
David S. Bloch - Mock Negotiation of a License Agreement [01:00:10]
Tina Soriano, Joseph Yang, Naomi Obinata
The purchase price of this Web Program includes the following articles from the Course Handbook available online:
- COMPLETE COURSE HANDBOOK
- Copyright Licensing
Helene M. Freeman - Copyright Licensing Fundamentals
Cydney A. Tune - Licensing of Rights of Publicity and Other Entertainment Properties
E. Leonard Rubin - Rights of Publicity: When and Why a License Is Required
Christopher R. Chase - Patent and Technology Licensing
Joseph Yang - Patent and Technology Licensing (PowerPoint slides)
Joseph Yang - Software License Agreement
Joseph Yang - Margaret M. Duncan and Thomas DaMario, Patent and Technology Licensing
Margaret M. Duncan - Topics Related to Software License Agreements (Revised and updated August 7, 2018)
Stephen Gold - Open Source Licensing (August 2018)
Jason S. Buttura, A. Clifford Allen - Champ W. Davis, Jr., Davis McGrath, LLC, Illinois Rules of Professional Conduct
Eugene F. Friedman - Kendra L. Basner and Cassidy E. Chivers, Alerts—California Adopts New Rules of Professional Conduct (June 12, 2018)
Cassidy E. Chivers - Avoiding the Pitfalls in International Licensing
Anne S. Jordan - International IP Licenses
Lindsey J. Canning - Antitrust and the Licensing of Intellectual Property: The Application of Basic Antitrust Principles, The Licensing Journal (April 2016)
Jeffery M. Cross - Update to Antitrust and the Licensing of Intellectual Property: The Application of Basic Antitrust Principles
Jeffery M. Cross - Antitrust Issues in Licensing
Willard K. Tom - Andrew E. Shipley, Eric A. Aaserud and Seth H. Locke, Government Issues in IP Licensing (November 2017)
Eric A. Aaserud - Intellectual Property Licenses: The Impact of Bankruptcy
Stuart M. Riback - Drafting for Litigation
Ira Jay Levy - Bankruptcy Issues in Intellectual Property Licensing
Marcelo Halpern - Drafting for Litigation: Six Common Legal Issues That Can Complicate a Licensing Relationship
Bruce R. Ewing - Trademark Licensing
Janet A. Marvel
Presentation Material
- Patent and Technology Licensing
Joseph Yang - Copyright Licensing Fundamentals
Cydney A. Tune - Celebrity Licensing and the Right of Publicity
Bryan Thompson - Trademark Licensing
Sally M. Abel - Open Source Licensing
A. Clifford Allen, Jason Buttura - Ethical Issues in Licensing
Cassidy Chivers - International IP Licenses
Lindsey J. Canning - Antitrust Issues in Licensing
Geoffrey T. Holtz - Bankruptcy Issues in Licensing Agreements
Lillian Stenfeldt - Drafting for Litigation
Ira Jay Levy - Regulatory & Government Issues in IP Licensing
David S. Bloch - Regulatory & Government Issues in IP Licensing
David S. Bloch - Software License Agreement
Naomi Obinata, Tina Soriano, Joseph Yang
Why You Should Attend
Licensing intellectual property can be a practical and efficient strategy for companies looking to expand into a new market, enhance an existing product line, reduce costs or accomplish other business goals. The IP under consideration to license could be a patent, copyright, trademark, software or any combination of them all. IP licensing is a practice that is increasingly common across industries and as the need for businesses to leverage IP continues knowing how to navigate and negotiate an IP license will remain a helpful skill that counsel representing the licensing parties must understand and develop.
This introductory course will give attendees a comprehensive review of the basic elements in designing licensing agreements for a variety of IP types. Our faculty will discuss the rationale for choosing licensing over other business options in a given context and explain key provisions and specific considerations when negotiating an IP license, along with special circumstances that may arise, such as any regulatory concerns, antitrust issues and also when negotiating an international IP license.
What You Will Learn
- Negotiating tips and effective drafting techniques
- Key provisions and practical considerations in copyright and trademark licensing
- Key differences between patent and other technology licenses
- Understanding software and open source licenses
- Rights of publicity and entertainment licensing
- Protection and enforcement issues in cross-border IP licensing
- Enforcing licenses – tips from an IP license litigator
- Antitrust issues in IP licenses
- Treatment of IP licenses under bankruptcy law
- How licensing can generate new revenue
Special Features
- Instructive discussion of a mock license agreement
- Earn one hour of Ethics credit
Who Should Attend
This program is designed for intellectual property specialists, corporate counsel and general practitioners who are engaged in intellectual property law and are interested in learning how to license and protect various forms of intellectual property.