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Overview
Why You Should Attend
Advertisers continue to work to preserve and increase market share and reach their consumers effectively in an increasingly complex space. This program, updated each year to reflect current legal trends cutting across the advertising industry, is led is led by an expert faculty who will provide important strategies needed to stay on top of a continually evolving digital landscape. Learn practical tips for managing risk and avoiding pitfalls that arise when running interactive advertising campaigns. Covering topics such as promotions and sweepstakes, on-line behavioral advertising, green claims and more, this expansive program will equip you with the tools you need to practice advertising law efficiently and effectively today.
What You Will Learn
After completing this program, participants will be able to:
- Share tips and strategies for minimizing risk involved with claims and comparative advertising
- Identify recent intellectual property developments impacting advertising law practice
- Avoid pitfalls that arise in promotions and sweepstakes compliance
- Summarize recent developments regarding sustainability and green claims
- Implement strategies for managing risk when interacting with consumers
- Explain COPPA and related developments impacting advertising to children
- Anticipate potential issues in media buy agreements
- Identify dark patterns and risks involved with loyalty programs
- Earn one hour of ethics credit
Who Should Attend
Firm attorneys, in-house counsel, marketing executives, and allied professionals who practice in the fields of contracts, advertising, media, communications, trademark, and consumer protection law will benefit from this program involving environmental claims
Program Level: Overview
Prerequisites: An interest in advertising law issues.
Advanced Prep: None