See Credit Details Below
Overview
This Briefing will be 90 minutes in length.
The Paris 2024 Summer Olympics are days away, setting the global stage for marketing campaigns of epic proportions—but also for monumental legal risks. Sponsors are strategizing on how to protect their million-dollar investments while non-sponsors are figuring out how to be part of the Olympic spirit without running afoul of the law.
With billions of eyes watching, sponsors and marketers across the world have the opportunity to make their own impact on the event. Members of the Global Advertising Lawyers Alliance will have an in-depth discussion of “ambush marketing” and the laws that govern it, as well as proactive steps sponsors can take to safeguard their investments to help ensure the success of their campaigns.
Faculty will discuss critical concepts in this arena, including:
- What is ambush marketing – 10 minutes
- The risks of engaging in ambush marketing – 5 minutes
- How corporate sponsors can protect their investments – 5 minutes
- Overview of ambush marketing laws and recent case studies in the United States – 10 minutes
- Overview of ambush marketing laws and recent case studies in Canada – 10 minutes
- Overview of ambush marketing laws and recent case studies in France – 10 minutes
- Overview of ambush marketing laws and recent case studies in India – 10 minutes
- Overview of ambush marketing laws and recent case studies in Kenya – 10 minutes
- Overview of ambush marketing laws and recent case studies in Mexico – 10 minutes
- Overview of ambush marketing laws and recent case studies in the UK – 10 minutes
Who Should Attend: In-house counsel, outside attorneys, compliance, communications, media, and other allied professionals interested in advertising law around the world
Program Level: Update
Prerequisites: None
Advanced Preparation: None
Moderator:
Allison Fitzpatrick
Davis+Gilbert LLP
Faculty:
José Antonio Arochi
Arochi & Lindner, S.C. Attorneys
Caroline Bouvier
SELARL Bernard-Hertz-Bejot
Brinsley Dresden
Lewis Silkin LLP
Kelly Harris
Harris + co.
David Opijah
Bowmans
Kanu Priya
Kan & Krishme