See Credit Details Below
Overview
Why You Should Attend
Digital marketing is evolving at a rapid pace, companies are increasingly using emerging advertising technologies to focus marketing campaigns, create consumer-relevant content, and enhance consumer reach. Advertising innovation is fraught with complex regulatory and compliance issues around ad fraud and brand safety, new data privacy legislation, and allocation of risk and responsibility when negotiating agreements. These issues raise real concerns that can affect the performance of advertising campaigns, as well as an advertiser’s bottom line.
Attending these sessions will arm you with knowledge of the issues and strategies to prepare, plan, and address them. This program also examines the new issues and compliance hurdles brought on by domestic and international privacy legislation.
What You Will Learn
After completing this program, participants will be able to:
- Navigate the latest developments and updates in the AdTech industry
- Examine how international and domestic privacy legislation has affected the AdTech industry and reconciling data use and privacy regulation in the AdTech ecosystem
- Understand best practices to effectively negotiate agreements and allocate risk appropriately.
Who Should Attend
Anyone who works within the digital advertising industry and/or engages in programmatic advertising, whether for your own company or for your clients.
Special Feature(s): Real world examples and practical solutions for dealing with these issues. Sample contract provisions and negotiating strategies.
Program Level: Basic, Intermediate, Advanced
Prerequisites: None.
Advanced Preparation: None.